Use emoji and symbols in your email subject line

Your marketing emails have a well-defined goal – but that doesn’t mean that you can’t have some fun with them.

Make your campaigns stand out in your subscribers’ inboxes by adding symbols, smilies and illustrations to their subject lines.

symbol in subject line

Are you promoting a special winter sale? Add an umbrella or cloud emoticon, as best fits the subject’s content. Do you want to add a bit of humor to your client communications? Why not add a winking smiley? Truly, the ideas are endless – all you need is to get creative and choose a symbol from one of the dozens of symbols available to you in the ActiveTrail system.

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Sending Hearts and Smiles

Adding Smiley’s to your email subject lines is a simple task. All that you need to do is create a campaign and then: click the smiley icon just to the side of the subject line and add a symbol of your choice. You may place it before, after or in between the text, and / or use multiple symbols.

We recommend not using too many symbols in the subject line, to avoid your subscribers thinking that your campaign is SPAM and reporting you to the email providers. Be polite and match the symbols to the intended meaning of the subject, or the campaign.

ActiveTrail makes sure your marketing campaigns look less like work and more like a work of art. Register now and try it for yourself.