August 2017 System Updates

As freaks of innovation, we are always thinking about how we can help you improve your marketing program, to make it more efficient, more economical and more effective.
So… the time has come to fill you in again as to the latest innovations, developments, and updates from ActiveTrail.

Admit it – you missed us! 🙂

Try new things

The novelties we would like to tell you about include: a new and innovative plugin that connects between Contact Form 7 and ActiveTrail, automation reports with live updates, Subscriber Activity Report, upgrades to our SMS campaign system, and other surprises.

So, without further ado, let’s get started:

1. New Contact Form 7 (WordPress) Integration

Our new plugin, that connects between Contact Form 7 and ActiveTrail, is integrated into the WordPress content management system, allowing you to automatically add new registrants, who signed up on your WordPress site, to your ActiveTrail mailing lists.

Contact Form 7 and ActiveTrail

The ActiveTrail plugin lets you:

  • Connect CF7 to ActiveTrail without need for a 3rd party intermediary (Zapier)
  • Make a connection between CF7 registration fields and fields in your account
  • When attributing ActiveTrail fields to CF7 fields, choose between overwriting existing values (default option) or concatenation (a comma, followed by the new value, is added to the field)
  • Add contacts to groups after attribution, and begin automations
  • Add information to fields that don’t actually appear on the form (hidden fields)
  • Automatically attribute a phone field to the SMS field, and more and more.

Download the plugin directly – click here.

Find out more at our Learning Center:

A guide for using the Plugin that Connects Between Contact Form 7 (WordPress) and ActiveTrail

2. Automation Reports with Live Updates

Beginning today, you can view reports that update in real-time regarding data from the automation flows that you have created.

All that you need to do is to click on “Automation List”, and for each automation, you have created, you will see a “Reports” button.

Automation report

Clicking on the button will display the following detailed report:

Automation detailed report

That’s it!  Now you can keep yourself appraised of subscribers that go through your automation paths, at any given moment and as frequently as you wish.

3. Subscribers Activity Report

We have added a new report named “Subscribers Activity Report”

This report provides you with a snapshot of the status of new subscribers vis-à-vis those who removed themselves, which is indicative of directions/trends.

Within the ActiveTrail system go to “Reports” >> “Subscribers Activity Report”:

Subscribers activity report

The report can be viewed as a table or as a graph, as is your preference:

Subscribers activity report- graph

4. Improvement to the SMS campaign system

Text message personalization:

If, in the past, you had to manually add numbers (“cut and paste”) every time you created an SMS campaign… well, we have great news for you! Now, you can simply load your contacts file, and it will be saved in the system for reuse, allowing you to create and manage contact groups, to add a personal message to improve conversions, to receive detailed reports and to merge duplicate contact fields.

Adding a personal touch to the SMS system:

You have a wide range of options, including:

sms personalization

Tip: Try and make sure that the “Mobile” field in you contact list is kept up to date (as opposed to “Cellular” or “Phone number”, as was customary in the past), so that you can benefit from our contact list management features and our advanced reporting tool.

From now on, keep all of you data in one, accessible and informative location!

*  Removal

We have added a page dedicated to contacts who cancel their registration via SMS:

הסרה מרשימת תפוצה סמס

* SMS Automation
Using our automation system to combine SMS and email campaigns, can significantly increase the chances that your mailing will be read by customers, such that if you have a mailing list that includes both mobile phone numbers and email addresses – not even the sky is the limit!

You can create different automation scenarios that blend text message campaigns, newsletters, autoresponders, sales people alerts and much, much more.

sms automation

Additional information:  It’s Time to Start Using SMS Marketing Software

And one more small thing to finish up,

Hooray! We have launched our new website! The site was meticulously developed and constructed, giving much thought to you, and what could most faithfully serve your needs.  We hope that you will find all of the information, tips and support you seek, and that you will enjoy browsing the site.

new website

We welcome your feedback – if you have something you wish to share with us, please don’t hesitate to call us at +1 (929) 214-1037 or contact us via the site.

That’s it this time around.

Wishing you elevated opening rates and sky-high ROI.

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