ActiveTrail Acquires TargetHero

ActiveTrail, a Global Leader in Multichannel Email Marketing, Acquires TargetHero

With its acquisition of TargetHero, ActiveTrail has taken another step in bringing its industry leading email marketing platform to an ever increasing number of users across the globe.


Tel Aviv, Israel – September 25, 2016 : ActiveTrail Ltd. an email marketing software and services provider, completed its purchase of TargetHero Ltd. On September 12 . ActiveTrail is changing the value equation in the email marketing industry by offering countless features and functionality at prices any business can afford. The company purchased TargetHero as part of its worldwide push to provide a wider range of businesses access to the ActiveTrail platform, letting them maximize their digital marketing ROI.

Whether it be the exquisitely designed email and newsletter templates, the intuitive and user friendly email and landing page editors, the simple to build automations, our friendly and professional service or our dedicated development and QA teams, ActiveTrail invests heavily in hiring the foremost talent, adhering to best practices and employing state of the art technology to ensure its subscribers enjoy an impeccable ActiveTrail customer experience. As such, although not free such as TargetHero, ActiveTrail customers are highly satisfied and happy to pay the low fees charged by the Company. ActiveTrail’s leadership is confident that TargetHero members will feel the same.

At first, many people think that you can’t do much better than getting something for free,” said Naor Mann, “but, at ActiveTrail we have proven that a small fee can go a long way, and our customers thank us for it.” Mr. Mann continued: “While ActiveTrail is continually hitting new highs, TargetHero’s zero cost model has shown itself to be problematic, limiting their ability to progress and retain their members. Hence, we feel that through our acquisition of TargetHero, we are giving their subscribers not only a better present, but a brighter future.”