25 Email Marketing Statistics Every Marketer Should Know in 2019

The email marketing world in 2019 is characterized by an ongoing increase in the number of emails sent. Over half of the world’s population uses email and there are expected to be over 4.2 billion email users by the end of 2022. 

Does that mean it’s harder to reach customers by email? Not necessarily.

With the right content, automation tools, and personalization, email marketing statistics show a growing willingness by consumers to convert or purchase, influenced by email marketing campaigns.

When you send your audience the right offer at the right time, they are more likely to go through the sales funnel faster.

Email marketing statistics show that email is still an extremely popular method for both acquisition and retention of customers. The majority of businesses use email marketing, simply because its effectiveness is hard to beat.

But don’t just take our word for it. Check out these incredible email marketing statistics and use that knowledge to reach your marketing goals.


Here are some of the most essential email marketing statistics you must know:

  1. Frequency is important. Most businesses that use an email marketing platform send promotional emails every day (32%) or every week (41%) (The Manifest).
  2. 93% of the most successful B2B content marketing professionals say their organization has a very high commitment to content marketing (Content Marketing Institute).
  3. Last year (2018) there were more than 3.8 billion email users around the world (Radicati Group).
  4. Promotional emails are the most effective method in influencing Millennials to buy. 68% of Millennials report that email campaigns had an effect on their purchase decisions (Convince & Convert).
  5. Do not give up on users who leave the site without making a purchase. Sending a shopping cart abandonment email within an hour of the incomplete purchase can increase conversions by 6.33% (SaleCycle).
  6. 66% of email marketers say that their top priority is to improve user engagement (Adestra).

Quote email marketing statistics

  1. A whopping 99% of consumers check their personal email inbox on a daily basis (DMA).
  2. Using emojis in the subject line is growing in popularity these days and can increase open rates by 56% (Forbes).
  3. 67% of the most successful B2B marketers report that their organization’s level of proficiency with content marketing technology is advanced. (Content Marketing Institute).
  4. Using a buyer persona is more common among the most successful B2B email marketing professionals. 77% of them report they use personas in planning their marketing strategies. (Content Marketing Institute).
  5. 75% of email marketers take advantage of email marketing automation of some kind (Emailmonday).
  6. Welcome emails are very effective. They generate 320% more revenue that other types of promotional emails. (Wordstream).

email marketing focus statistics

  1. Design your email campaigns to be mobile friendly, because most emails are read via smartphone. 75% of consumers say they check their emails using a mobile device (Emailmonday).
  2. According to 60% of marketers, the type of content that is most trusted by their audiences is research and case studies (Ascend2).
  3. The vast majority of US businesses (69%) spend money on email marketing, simply because email marketing works. You want to own an email list and gain better control of your audience. (The Manifest).
  4. 85% of consumers who join commercial mailing lists expect to get discounts, gifts, special offers or other rewards (Biz Report).
  5. Personalized subject lines get 50% higher open rates than non-personalized ones (Marketing Dive).

email marketing ability

  1. 67% of Millennial and generation X consumers report that they like receiving personalized emails from brands. (Access Development).
  2. 81% of SMBs use email marketing as their main channel for customer acquisition (Oberlo).
  3. Over 50% of consumers surveyed said they made a purchase based on an email marketing campaign at least once a month (SaleCycle).
  4. Consumers making a purchase through a promotional email are likely to spend 138% more than those who don’t receive offers by email (Convince and Convert).
  5. Email marketing studies show that the best day of the week to send an email marketing campaign is Tuesday (Coschedule).
  6. 66% of recipients will unsubscribe from our email newsletter if it’s not relevant to them (Disruptive Advertising).

email marketing statistics personalize

  1. Including social media icons in your emails will help increase the CTR by 158% (Disruptive Advertising).
  2. By the end of 2019, the number of emails sent daily is expected to reach 246 billion. (Radicati Group).

In summary, the main takeaways from examining the email marketing statistics above are that people are still interested in receiving offers by email and the most successful business marketers are aware of that.

These email marketing statistics prove the advantages of promotional email even at a time when it seems like information overload makes it way too hard to capture people’s attention.

While the battle for consumers’ attention is real, with the right strategy email marketing is very effective and generates impressive engagement.