Audience Segmentation

Audience segmentation can be an essential part of any company’s marketing strategy. If you’re looking to expand your reach, you must know what audience segmentation is and how to segment your audience correctly.

Our guide is going to give you the information you’ve been missing!

What is an Audience Segment?

An audience segment is essentially a subgroup of your target audience. Think of it as an advanced filter that allows you to become more specific about the demographic you’re attempting to reach with your products and services.

When we say demographic, we mean things such as:

  • Age
  • Gender identity
  • Education level

Of course, this isn’t the only way you can form a subgroup of your target audience. If you don’t want to use demographics, you can perform audience segmentation based on consumer buying behavior.

This entails finding out what drives people to make the purchases they make. Audience segmentation is important because it helps you to create a message that targets your audience specifically.

How to Segment an Audience?

The first step in segmenting your audience is defining your ideal consumer and creating personas to mimic this. From there, it’s essential to create a list of characteristics for each persona.

These characteristics will be the factors that make each persona different from the others. After you’ve done this, you’ll need to collect data on your ideal consumer.

This data will make it easier to continue creating your marketing strategy because you’ll have more information about their buying habits. The data you collect should correlate to the platforms you’ll use to target consumers.

The last step is creating your audience segments. Digital marketing segmentation can be done quickly when you’ve got the correct data.

Tips for Audience Segmentation

Now that you understand the importance of audience segmentation and how to do it, here are some tips to ensure you make the most of your segmentation process. The first tip is to use more than one digital platform.

The more channels you use, the more people you’re able to reach. Another tip is to always find ways to improve.

Your consumers are constantly changing, meaning you need to adapt as well. By doing this, you’ll ensure that your marketing efforts continue to improve to meet the needs of your audience.

Audience Segmentation: Expanding Your Reach

Audience segmentation is a crucial part of your overall marketing. The creation of subgroups and the use of multiple digital channels will help you target your ideal customer. 

Are you in need of marketing automation, especially when it comes to audience segmentation? Start your free trial with ActiveTrail Marketing Automation today!